Everyday Knits Line - Launch & First 90 Days

🧶 Everyday Knits: Launch & Growth Highlights
July – October 2025

🚀 Fastest-Growing Product Line of 2025
• Everyday Knits became Yarn Love’s #1 performing product line within 90 days of launch.
• Drove over 1,100 unit sales across sock kits, DK sweater kits, and accessories between July and mid-October.
• Represented an estimated 42% of total revenue growth during the July–September quarter.

💰 Revenue & Profit Performance
• Total store revenue grew 42.2% month-over-month in August, fueled largely by Everyday Knits kit sales.
• Gross profit margin averaged 74% across July–August (based on combined sales vs. COGS).

📈 Email & Campaign Impact
• September email revenue up 12% from August.
• The “Welcome Series + Discount Reminder” flow converted at 11%, generating $3,190 alone.
• Average order value: $57.70 — 13% above brand average.

💌 58.8% open rate — top 20% of craft brands on Klaviyo (Aug 2025).
Source: Yarn Love Klaviyo Email Overview Report, September 2025.

📊 Advertising Success
• Ads featuring Everyday Knits products (One in a Melon, Pencil Me In, Happy Jack) accounted for over 40% of all Meta conversions in Q3.
• One in a Melon’s ad CTR: 4.74%, nearly double the seasonal benchmark.
• Best ROAS campaign: Beginner-Friendly Colorwork theme at 2.9x return

❤️ Community Response
• Launch emails averaged a 58.8% open rate and 2.15% click rate — among the top campaigns in the craft category.
• The Everyday Knits line brought in over 1,500 new subscribers via welcome flows between July and September.
• Customer feedback highlights ease, clarity, and joy — cementing the line’s positioning as “colorwork you can feel confident about.”

📎 Sources: Internal Sales Reports & P&L (July–Aug 2025), Shopify/META Ad Reports (July–Sept 2025), Klaviyo Email Overview (Sept 2025).