Katie Franceschi
Digital Marketer
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Yarn Love's Instagram Performance.
Project Type
Photography
Date
April 2023
Over the past 12 months, Yarn Love has cultivated an impressive Instagram presence with a 6.34% engagement rate, reflecting a highly active and loyal audience. This strategic blend of engaging imagery, educational content, and creative reels has not only strengthened brand affinity but also driven meaningful interactions. In the past three months alone, Yarn Love’s top five posts have recorded engagement rates ranging from 5.94% to an outstanding 14.51%, showcasing the resonance of our carefully crafted content.
This data underscores my commitment to balancing entertaining reels with informative posts that introduce new products and insights into Yarn Love’s creative process. By continually analyzing and optimizing this content strategy, I have successfully amplified our reach and engagement, turning Yarn Love’s Instagram platform into a dynamic channel that not only highlights the brand’s unique aesthetic but also drives sustained community growth and customer loyalty.









